Why Amazon?
$70 Billion A Year Company
We have promoted thousands of products across multiple affiliate platforms. Never have we been able to start earning commissions as fast and scale it to the level we have until we started promoting Amazon products. Here are our reasons why you should consider being and Amazon Associate.
• Amazon is a trusted brand
• Great conversion rates
• People buy multiple products at once
• Easy and multiple ways to integrate
• Wide variety of Products
• Multiple payment options
Go ahead and sign up. It’s free and easy to get started. Check it out. Become and Amazon Associate.
Introduction
What to Expect
Welcome to the Amazon Niche Site Formula Course. The purpose of this training is to help you build sites that earn affiliate commissions from Amazons affiliate program.
In this course you will learn how to:
• Identify profitable niches
• Perform market research
• Set goals
• Setup your website
• Drive traffic
• Build a list
• Convert traffic into sales
• Duplicate your success
• Build a network
• Automate your workflow
• Selling your sites for large lump sums
If you stay focused you can have your first site live in under a month. You should also start to see your first affiliate sales in the first month.
I still create affiliate sites for fun and to test new marketing concepts I develop. I also like to design and build WordPress websites. So it’s a Win, Win, Win for me no matter what :)
Remember to have fun and good luck!
CHAPTER 1
Niche Research
Choose Wisely
Picky... Picky... Picky...
Before creating your website, we need to determine which niche or category you would like to focus on. Here are some examples:
• Bowhunting
• Bodybuilding
• Camping
• Yoga
• Military Boots
I recommend keeping your niche broad vs highly targeted. This will allow you to add more products and give you more opportunities to create more content. The more content on your website the more potential your site has to attract new visitors.
More visitors leads to more conversions!
Amazon Research
Finding The Right Category
The first place you should research niche ideas is Amazon. When researching ideas on Amazon here are important metrics to keep in mind:
• Average Sales Price
• Reviews
• Amount of Products
• Product Lifespan
Once your on Amazon the best place to start is filtering through the different departments. For example
Sports & Outdoors > Hunting & Fishing > Tactical
& Duty > Tactical Bags & Packs
After analyzing the Tactical Bag Niche it appears this is a great place to start. There are over 424 products that are $100 and above.
The Tactical Bag Niche Has Hundreds
of Products Over $100. Looks Like A
Good Start!
Keyword Research
Niche Potential
So we’ve decided on the tactical bag niche. Now it’s time to determine the potential. To get a quick idea on the potential we turn to the Keyword Planner tool provided by Google. We start by searching niche specific keywords. For Example:
• Tactical Bags (2,400 monthly searches)
• Tactical Packs (1,000 monthly searches)
• Tactical Backpacks (2,400 monthly searches)
The search volume for the above keywords are slim. So let’s do some keyword research on the exact products. Here are some examples:
• Condor 3 Day Assault Pack (2,400 monthly searches)
• 5.11 Rush 72 Backpack (260 monthly searches)
• Condor Urban Go Bag (110 monthly searches)
Continue to next page...
Keyword Research
As you can see the search volume starts to add up pretty quickly. Let’s have some fun with numbers so we can start to see the real value of this niche website. Here is a realistic sample scenario:
• 5,000 Monthly Visits
• 500 Clicks to Amazon per Month
• Average sale price of $250
• 4% Conversion Rate
• 4% Commission Rate
That’s 20 sales and $200 per month you would be earning. These numbers are fairly reserved. Most of the time you will get multiple orders from one person. Also the more sales you make the higher your commission rate.
So 20 sales would actually put you in the 6% commission rate bracket. So instead of $200 it’s actually closer to $300 per month.
From our experience Amazon usually has a 7 – 14% conversion rate so you could expect to make closer to the $1,000 per month.
Click the link to learn more about Amazon’s compensation structure
By Doing Some Quick Keyword
Research We Can See The
Opportunity.
Keyword Modifiers
Quick Converting Keywords
Another tactic you can use to expand your keywords is by adding certain keyword modifiers. Here are some examples:
• Condor 3 Day Assault Pack “Reviews”
• 5.11 Rush 72 Backpack “Discount”
• Condor Urban Go Bag “For Sale”
• Tactical Backpacks “On Sale”
These keyword modifiers help target people at different parts of the buying cycle.
If I’m looking for reviews it means I’m at a crucial part of the research phase of the buying cycle. I’m more in the middle of the funnel.
Say I’m looking for products at a discount or on sale then I’m likely looking to buy the product on the spot.
